Abebookscom strategic marketing problems cases and comments 12th edition 9780136107064 by roger kerin robert peterson and a great selection of similar new used and collectible books available now at great prices. Strategic marketing problems cases and comments roger a kerin robert a peterson on amazoncom free shipping on qualifying offers printed in asia carries same contents as of us edition opt expedited shipping for 3 to 4 day delivery. Strategic marketing problems cases and comments by roger a kerin robert peterson this best selling book is dedicated to the development of decision making skills in marketing it introduces concepts and tools useful in structuring and solving marketing problems while extensive case studies provide an opportunity for those concepts and tools . The twelfth edition of strategic marketing problems cases and comments includes new cases updated material and a new chapter on global marketing the perfect balance of theory and cases this text uses a unique and effective approach balancing both theory and practice in order to help students develop decision making skills. The ninth edition of strategic marketing problems cases and comments seeks a balance between marketing management content and process the book consists of 11 chapters and 42 cases chapter 1 foundations of strategic marketing management provides an overview of the strategic marketing management process
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